.Post Viewpoints: 15.Ever before wondered how an electrical engineer ends up running an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, splashes the tea on The Adrian Series.Trick takeaways:.Why trading algorithms triggered isolation (and also a profession pivot).The magic formula: legitimacy + congruity = influencer success.B2B influencer marketing in Asia: It is actually coming, yet little by little.AI influencers: Cool, but possibly will not replace your BFF's Instagram.The payment problem pestering influencer marketing (and also just how Partipost is actually tackling it).Fun simple fact: Jonathan's father anticipates Mondays. Yes, you review that right.Profit: The influencer advertising garden is actually progressing much faster than you can easily mention "swipe up." Coming from micro-influencers to artificial intelligence characters, the video game is actually altering-- but authenticity still reigns supreme.So, before you write off that friend with 200 fans as "certainly not important," don't forget: around the world of nano-influencers, your bestie may just be actually the next significant factor.Listen for even more influencer ideas and perhaps grab a tip or two for your very own Instagram game!